ČSOB Slovakia Group
ČSOB Group, founded in 1964, is a member of KBC Group, an integrated bank-assurance group, catering mainly for retail customers, small and medium-sized enterprises and private banking clientele. KBC occupies leading positions on its home markets of Belgium and Central and Eastern Europe, where it specializes in retail bank-assurance and asset management activities, as well as in the provision of services to businesses.
Combining the power of its retail brands – ČSOB (banking, insurance, asset management, pension funds, leasing and factoring), the Postal Savings Bank (banking through postal distribution network), the Mortgage Bank and the CMSS (bank specialized for financing the housing needs) – ČSOB group holds strong market positions in all segments of Slovak financial market.
As part of an on-going Group initiative aimed at strengthening its market position and executing a strategic business transformation through the delivery a new multichannel self-service platform, ČSOB (and the KBC Group as a whole) was seeking to leverage its existing portal technology standards and framework by extending their use across multiple country subsidiaries.
In 2010, the Emeldi Group successfully delivered to the portal framework – a modular and sharable asset component (using the Liferay solution stack as the primary building block) – to the Group’s sister company – ČSOB CZ – in the Czech Republic. Following its success, the Emeldi Group was chosen once again to employ the framework through a similar delivery of a bank website to the Slovak member of the Group.
As a result, through establishing a synergy between the two organizations’ portal applications, the programme sought to be able to shift focus from its ICT efforts more towards achieving its primary programme objectives:
Transformation into a customer-centric innovative organization
A value proposition that focuses on multi-channel access and cross channel distribution increasing customer convenience to become a Customer and buy a product via every channel and thus support customer acquisition
Extending the service offering – banking and non-banking – to customers thus boost loyalty
Shorten time to market – by introducing innovative approach to the new services implementation challenge
Following the Emeldi Group’s delivery of portal framework, and implementation project in the Czech Republic, the KBC Group was eager to demonstrate the effectiveness of the framework concept with an additional successful implementation within a distinct sister company within the group.
For more information see the case study