KBA-Grafitec, a member of Koenig & Bauer family, is one of the world’s leading manufacturers of printing presses with over 190 years of experience in the field. At its three major German manufacturing locations in Frankenthal, Radebeul and Würzburg, which together provide more than 215,000 sq.m. of production floor space, some 5,000 employees develop, design and manufacture innovative and highly demanding machinery to the strictest quality standards.
With the help of Emeldi, a Salesforce partner in the Czech Republic, KBA-grafitec has successfully adopted Salesforce’s CRM system. Salesforce CRM is a world-leader in Cloud Computing providing well-known software-as-a-service (SaaS) CRM solution. In addition to the benefits offered by cloud computing, KBA’s new CRM system streamlines a wide range of their business activities, providing the following powerful marketing tools:
- Full automation of a significant portion of its internal processes
- Complete sales overview with detailed communication history
- Advanced online monitoring and reporting
- Mobile access for remote users and traveling representatives
The new CRM system has been ready to use in 2 months from the first consultancy. We are proud to cooperate with KBA-Grafitec and Salesforce on this project.