O2 Slovakia

O2 Slovakia, is a mobile service provider occupying the challenger market position in Slovakia. Introduced as the third mobile services operator into the Slovak telecommunications market in 2007. With fairness, simplicity and transparency being the key principles of customer approach, O2 manages to raise constantly their customer base and continuously achieve the highest Customer Satisfaction Index among all competing operators.

PROJECT INFO

One of the key focus area for new business transformation was to enhance its online sales channels capabilities with the goal to significantly increase online sales’ share of O2’s overall revenue. With a new portal platform and framework in place, O2 decided to integrate a complete ecommerce product capable of achieving their technological and business objectives. Following an exhaustive pre-study, O2 decided to replace its existing eShop application with Emeldi Commerce®; a comprehensive Java-based full-fledged telco-specific e-commerce solution. The key decision factors behind the introduction of Emeldi Commerce® were:

• Ready-made ecommerce product fully deployable into Liferay, requiring only local customization to O2 lines of business
• Enhance customer experience
• Simplified and standardized 3rd party integration
• Ability to upgrade and further develop the solution and solution flexibility
• Targeting a new category of clients (“digital natives”) with advanced web 2.0 functionality and targeted marketing campaigns
• Improve online product availability
• Utilize synergy of single framework for ePortal (self-service) and Emeldi Commerce® (ecommerce)