In May 2013, Tesco Mobile, Czech Republic was launched as a joint venture between Telefónica Czech Republic and Tesco stores to follow in the footsteps of other successful Tesco based virtual operators in the United Kingdom, Hungary, Slovakia, South Korea and Ireland.
Tesco Mobile operates on the Telefónica Czech Republic network, offering the same full coverage as other virtual operators, but with no added infrastructure costs. The Tesco Mobile pay-as-you-go service with low-cost calling and text messaging targets customers who prefer simple, straightforward pricing schemes while retaining quality and value.
Tesco Mobile builds upon the synergy created between Telefónica Czech Republic and Tesco distribution channels, via the Tesco Clubcard customer loyalty program. In addition to its presence within the Czech Republic, Tesco, a multinational grocery and general merchandise retailer, operates in 14 countries across Asia, Europe and North America. Measured by profit, it is the second-largest retailer in the world.
Following the successful implementation, between Emeldi and Telefónica Czech Republic, of the MVNO OSS & BSS readiness project, and subsequently the first MVNO operator within Czech Republic – BLESKmobil, Emeldi and Telefónica Czech Republic decided to continue their joint cooperation and introduce Tesco Mobile into the list of MVNO operators under the Telefónica network.
The Emeldi Commerce® – Enterprise Portal Suite – a comprehensive, full-fledged enterprise e-commerce solution ideal for tier-1 telecom, banking, and utilities enterprise service providers, was again chosen as Telefónica’s preferred product capable of meeting its online channels domain and customer relationship management(CRM) requirements.
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