O2 Czech Republic case study


Simple Online Company:
  • Transformation from CRM centric solution formerly based on Siebel CRM
  • Purely digital commerce Omni-channel solution based on digital commerce centric architecture
  • All-channel support and fully integrated CRM in one application


  • Enable easier and quicker introduction of new products and services
  • Create a digital commerce platform which enables rich sales continuity of the CX across all channels
  • Achieve large TCO reductions by rationalising and simplifying the systems architecture, business processes and customer interactions
  • Introducing all-channel support in one application, enabling the retirement of the Siebel CRM legacy
  • Provide full support for MVNOs hosted on O2’s infrastructure


O2 Czech Republic chose to collaborate with Emeldi, an established and trusted partner, to deliver a configuration of the Emeldi Commerce® platform to meet these objectives

Digital Commerce

O2 to replace Oracle ATG (“square peg in application round hole”) with Emeldi Commerce® as its Digital Commerce Platform


O2 to replace Oracle Siebel with Emeldi Commerce® which will be utilized as a core application for replacement of CRM


Transformation of IT into an “enabler” and supportive force for business through increased flexibly and service offerings Reduction in “Time-to-market”

Significant cost reduction through application consolidation and decommissioning

Emeldi Commerce® covers following areas of Simple Online Company:

  • CRM
  • Order Management
  • Product Catalogue
  • CPQ/ Product Pricing Business Rules
  • Content Management
  • Digital Commerce
  • Integration Framework
  • Call Centre Customer Service Channel
  • Online Self Service Channel

The solution provides extensive support for MVNOs hosted on O2 infrastructure