Tesco Mobile Case Study
In May 2013, Tesco Mobile, Czech Republic was launched as a joint venture between Telefónica Czech Republic and Tesco stores to follow in the footsteps of other successful Tesco based virtual operators in the United Kingdom, Hungary, Slovakia, South Korea and Ireland.
Following the successful implementation, between Emeldi and Telefónica Czech Republic, of the MVNO OSS & BSS readiness project, and subsequently the first MVNO operator within Czech Republic – BLESKmobil, Emeldi and Telefónica Czech Republic decided to continue their joint cooperation and introduce Tesco Mobile into the list of MVNO operators under the Telefónica network.
Results
The Emeldi Commerce® – Enterprise Portal Suite – a comprehensive, full-fledged enterprise e-commerce solution ideal for tier-1 telecom, banking, and utilities enterprise service providers, was again chosen as Telefónica’s preferred product capable of meeting its online channels domain and customer relationship management (CRM) requirements.