BLESKmobil is a subsidiary of Blesk, a leading daily newspaper in the Czech Republic and a part of Ringier Axel Springer Media AG, the Swiss-German publishing conglomerate which manages an extensive portfolio of over 70 print titles and more than 60 digital offerings in the expanding markets of Poland, the Czech Republic, Slovakia and Serbia.

In November 2012, BLESKmobil made history in the Czech Republic when it became the country’s first mobile virtual network operator (MVNO). Operating on the Telefónica O2 mobile network, BLESKmobil offers comprehensive coverage to the Czech Republic with no unnecessary infrastructure costs. As the first of its kind within the region, the company provides its customers great deals further establishing its hold in the prepaid mobile market.



Due to its highly successful track record and aligned area of expertise, the Emeldi Group was chosen to cooperate closely with Telefónica O2 in delivering the analysis, design, architecture, and implementation of the MVNO OSS & BSS readiness project. 

The Emeldi Commerce® was ultimately chosen as the product to deliver Telefónica O2’s set of requirements in the online channels domain and CRM. The Emeldi Commerce® has enabled Telefónica O2 and BLESKmobil to leverage both a ready-made integrated MVNO-in-a-box, and comprehensive e-commerce product. Within 6 months of its inception, BLESKmobil was fully operational and enjoying great success in the Czech telecommunication market.

For more information see the case study:

Read Case Study