With the Vietnamese expat community making up one the most populous groups of foreigners in the Czech Republic, Vinatel was able to take advantage of the market opportunity to target their services to Vietnamese users in the Czech Republic with exclusively cheap rates to Vietnam. Since their inception in 2014, Vintal has been providing customer services in Czech, English, and Vietnamese and offering prepaid and postpaid contract free mobile services from the O2 network in the Czech Republic.



Following O2 Czech Republic’s successful adoption and deployment of  Emeldi Commerce®, Vinatel choose the same choice as O2, and O2’s collection of other dynamic branded re-sellers. Emeldi Commerce® paved a smooth and successful transition for Vinatel’s entry into the Czech virtual network telecom industry. Key decision factors behind the introduction of Emeldi Commerce® were:


  • Ready-made ecommerce product fully deployable into Liferay, requiring only local customization to O2 lines of business
  • Enhance customer experience
  • Simplified and standardized 3rd party integration
  • Ability to upgrade and further develop the solution and solution flexibility
  • Targeting a new category of clients (“digital natives”) with advanced web 2.0 functionality and targeted marketing campaigns
  • Improve online product availability
  • Utilize synergy of single framework for ePortal (self-service) and Emeldi Commerce® (ecommerce)

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