Customer Intelligence

Enterprise Portal Services

Customer Intelligence

At the core of Enterprise Portal Services sits Customer Intelligence, powerful customer profiling and content delivery software designed to communicate with your customer as the individual – with individual tastes and tendencies – that they truly are. Customer Intelligence’s personalization technology delivers a vivid personalized customer experience through delivery of content custom tailored for each customer’s personal attributes, current and past browsing history, and preferences. Through its configurable rules engine, administrators can design robust and narrowly targeted marketing campaigns, promotions, eligibilities, content, page flows, sales processes, and overviews each designed to maximize the customer’s experience and productivity while interfacing with the online enterprise.

• Data Warehousing – Aggregate your customer attributes from multiple data sources across your enterprise. Learn as much as you can from as many sources as possible.
• Behaviour Tracking – Track your individual customers’ online activities and understand their interests through their searches, browsing history, and clicks.
• Customer Segmentation – Define segments into which your customers can be classified based on their attributes, history, products, & behaviour.
• Business Rules – Design and deliver personalized content, page flows, marketing campaigns, and promotions to your customers in order to maximize their productivity and your revenue.
• Reports – Know your customer-base, understand their interests and identify product trends through the extensible reporting engine. Use reports to identify which customer segments are performing well and, more importantly, the segments which require improvement.